The use of dramatic words in a not-dramatic industry

I don’t know why but I repeatedly see website development clients pushing their service providers to rush. Is it just in web development or are clients of all kinds pushing their service providers to do everything faster? And better too, I’m sure.

computer
Look at your new website! Isn’t it beautiful? photo source

To the chagrin of web dev clients the world over, I believe there are certain words that should never be used when discussing building a website. These include:

  1. Urgent, and
  2. Critical

Work for a client should ideally be done in a normal amount of time, but is it really necessary to make it urgent?

And here’s the irony. Almost every single time, at one point in the project (if not more), the work comes to an absolute and complete halt. I mean 100%. And not because of the web developer or project manager or graphic designer.

Wait... How did we get here? image source
Wait… How did we get here? image source

Nope. At some point, the project stops because something happens to the client. They realize their attention needs to be put elsewhere for a few days/weeks/months. They run out of cash. They find they have difficult decisions to make regarding the site. So many possible reasons, with the exact same outcome: a project that’s on hold.

I find rushed projects to be problematic but it isn’t only because of the stress of having someone push and push, feeling like you’re never working fast enough. It’s also because I know – I just know – that there is a 99% chance that this mad rush to the finish line will stop so fast that the worker will be left trying to figure out what just happened.

Being part of a regular flow of a project is fine. Sometimes it moves faster, sometimes slower, sometimes it needs to be put on hold for a bit. But after being pressured by a client to rush, when the client becomes the one to hold up the project, it’s tempting to start giving them talks about the importance of keeping a project going, even if under normal circumstances the delay wouldn’t have bothered you too much.

The talk won’t work, though. Because the same way that the project should have moved at a natural pace to begin with, including fast movement, slow movement and pauses, it will need to stop when the client needs to take that breath, whatever the reason may be.

And that’s OK. And you know exactly why. The reason it’s OK for the project deadline to be pushed off is because it wasn’t really urgent. Nope, it was just a really nice website that hopefully one day soon will be a really nice live website that will be enjoyed by all who visit it.

And when that happens, it’ll be really lovely.
Not at all critical.

Is the website still breathing? image source
Is the website still breathing? image source
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