Hasbara is the term used for the explaining that we do, officially or unofficially, in order to try to portray Israel in a more positive light, despite all the bad rep we often get on the news.
Many cringe at the lack of proper, intelligent hasbara for Israel. Many times, the tactics used are just painful. This video makes fun of this. There really have been times when scantily-clad women were used to try to up our ratings. Don’t underestimate the creative powers of the Israelis in charge of hasbara.
P.S. It is probably worth learning Hebrew just to be able to fully understand this video.